Messaging & Positioning

You know the saying from the film Field of Dreams, “if you build it, they will come?” While that holds partially true for businesses, you also have to tell the proverbial “they” why they should come. Just existing isn’t enough.  While there is no shortage of business strategies, marketing tactics, and sales pitches, to elevate […]

Fundraising in today’s market is tough – the competition for capital is fiercer than ever and if you want to win, you need to prove to investors why they can trust you. A fundraising deck is the first opportunity to accomplish this. But not all decks are created equal. In fact, most of them sound […]

To say that people have limited attention spans these days is an understatement. In fact, I’ll just be happy if you make it to the end of this blog. Between emails, texts, phone calls, FaceTimes, the tv, news, social media and everything else begging for our attention on a daily basis, it’s no wonder. As […]

While marketing fads come and go, one thing remains consistent regardless of the evolution of technology or where we are as a society – the need for creative advertisements to make your brand stand out. Maybe I’m biased, given that I do this for a living, but this is the fun part. You’ve done the […]

If you were to come across one of your customers on the street and ask them if they knew everything your company does, do you think they would know the answer? While I don’t want to make assumptions, an educated guess would tell me no. I say that because this is a trend I’m seeing […]

Do you ever wish you had a crystal ball that would tell you exactly what you needed to do and say to engage your customers? Well, you’re not alone. In our last post, we talked about how to reimagine your website with a customer journey approach to target your buyers more effectively. In order to […]

You’ve written your mission statement. You’ve looked at competitors’ websites and marketing materials. You know the value of your offering in shifting marketplaces. But there’s one more crucial aspect of designing your brand that can make or break your efforts: connecting with your customers’ feelings, and thinking long and hard about how they might emotionally […]