Branding

The Holidays pose an interesting challenge for brands of all sorts. As soon as the leaves begin to change, it seems as if every brand begins to offer some sort of “holiday” item. From Eggnog Lattes in classic red cups at Starbucks to crazy Black Friday deals at Bloomingdales, it seems like everyone has their […]

“Being well-dressed is a beautiful form of politeness.” While this lovely aphorism is usually interpreted in reference to clothing, there are important lessons within it that relate to brand identity.  A “well-dressed” brand is the utmost form of politeness, and marketability, when approaching prospects.  It’s the difference between a warm greeting and a cold shoulder. […]

Always stay on brand: this is possibly the most important thing to keep in mind as you are building your effective marketing strategy. But what does that mean? Well, it means outlining what your brand stands for ahead of time and then using the same messaging and design elements consistently, across everything you do. Brands […]