Branding

You’ve written your mission statement. You’ve looked at competitors’ websites and marketing materials. You know the value of your offering in shifting marketplaces. But there’s one more crucial aspect of designing your brand that can make or break your efforts: connecting with your customers’ feelings, and thinking long and hard about how they might emotionally […]

Your company mission plays a major part in the way you run your company — including who you hire, what you do with profit, even down to who your clients are. But most importantly, your mission will guide all of your branding and marketing efforts. Your mission builds your brand. If your mission is about […]

From the first interaction an audience has with your brand, visual cues guide and shape the experience. Key brand elements like your color palette, fonts, and logo make your mark and remind your customers of you and what you represent. Your choices of icons are an essential, but often overlooked element of your cohesive brand […]

The holidays are here. Everywhere you look, you see commercial brands of all kinds putting their festive spin on products and marketing. At Sublime Designs Media, we encourage you to embrace both the spirit and your values during this time of year. Although many people perceive the holidays as a slower time for business, a […]

Capturing both your mission and your brand in one simplified image is not as easy as it looks. Consider the most successful logos in the world (like Apple or PBS) — many of them are simplified shapes splashed with bright colors. But looks can be deceiving. Top brand names spend chunks of change and hire […]

Events provide a platform to differentiate and amplify your brand. They’re often orchestrated with the express purpose of creating awareness of the brand. The strategic marketing surrounding this corporate-influenced event is called event branding. Your brand’s voice gives your organization a unique personality, makes your products and services memorable to customers, and distinguishes your brand […]

It’s difficult to compete in today’s world. The saturated market means you must differentiate yourself to become notable. And one way to make sure you stand apart is to formulate a personality around your product or service — your branded voice. For Sublime Designs Media, branded voice is an active verb — it sets the […]

Do you remember that really boring person at the last party you went to? The one that had nothing to add to the conversation? Of course not, no one does. I bet you do remember that interesting and engaging person and that is why branding is so important. In today’s attention-grabbing world, it is your […]

There are a lot of great lawyers out there, and you’re one of them. Instead of getting lost in the crowd, harness the power of branding to differentiate yourself and your firm from the competition. Creating a brand for a law firm doesn’t mean plastering your face and a cheesy slogan on the side of […]

Design and marketing trends are a funny thing. In today’s world, videos can go viral and then be passé in a week, looking at you Left Shark. So it’s important to remember that just because something is “trending,” it doesn’t mean it’s right for your brand. So how do you know? Great question! The easiest […]

You can’t build a great marketing strategy overnight. Brand testing, like all great things, takes a lot to get just right. This means you can’t let yourself get discouraged when things don’t go according to plan. Instead, think of it as one big experiment. Take the time to learn from what works and what doesn’t […]

Finding your brand voice is one of the fundamental keys to building a strong audience. In today’s über-connected world, people are constantly bombarded by images, messages, ads and content at every corner and on every screen. The brands that break through the noise have worked hard to create their own unique voice. So how do you […]