New Year, New Marketing Trends!
Out with the old and in with the new. What’s the new you ask? In 2017, customers want to be actively
engaged, wherever they go, by the content they see from companies whose goods and services they
use.
In today’s tech dominated world, this means catering to audiences’ shortened attention span through
video and live streaming. Over the last year, marketers reported a nearly 50% increase in revenue when
video campaigns were used. Throughout 2017 you can expect to see the video space change in response
to the creation and increased popularity of social media live streaming features like Facebook Live.
One thing that won’t change in 2017 is the ongoing shift to mobile devices. Whether we are watching
the newest episode of Carpool Karaoke, shopping for laundry detergent, or trying to find a place to eat
lunch, we are doing it on the go with phones. Make sure your website is mobile-friendly so that
customers won’t get lost looking for information on the go.