Marketing teams supporting the nearly 2,500 firms in the Salesforce Consulting Partner ecosystem face an ever-evolving challenge: keeping their sales teams busy with a robust deal pipeline while staying ahead of Salesforce’s relentless innovation. The introduction of Agentforce, and now Agentforce 2.0, has created big shifts in the landscape. As Salesforce leans heavily into AI-driven […]
“The only constant in life is change.” – Heraclitus As we move through the first quarter of 2025, it’s a great time to reflect on what’s working, what isn’t, and where we can improve. In the fast-paced world of marketing, sales, and business strategy (and in life in general), one thing is certain: change is […]
Thought Leadership conjures visions of vapid TED talks spouting Wikipedia-infused nonsense. The whole thing is a bit cringe. The truth is, anyone can declare themselves a thought leader. We may need a different term for it; let’s call it Thought Leadership 2.0 or Organic Thought Leadership, but whatever we call it, in this age of […]
This year has been a strange and turbulent one, hasn’t it? As we step into 2025, it feels like humanity should be moving forward, leaving behind the challenges and hardships that have marked our history. And yet, the world still grapples with violence, hatred, and ugliness. But even amidst the chaos, there’s a quiet truth: […]
We live in a world where you can buy a stylish coffee table from IKEA for $30. This is something I could afford even as a poor college student. The IKEA coffee table is a beautiful thing. It’s a testimony to the free market, and all that goes into it—the tech-enabled supply chain and manufacturing […]
How we’re helping our clients get the most value out of working with us In today’s challenging economic landscape, businesses are rethinking their marketing strategies. In fact, I wasn’t all that surprised when I saw a recent Gartner survey that revealed marketing budgets have fallen 15% on average in 2024. As the owner of Sublime […]
